There’s no denying that at one point or another, a stylish fashion lover may have committed a fashion faux pas (at least once in their life). But are we aware that we have probably caused a more terrible faux pas against Mother Nature?

We’ve all been there, buying the latest trend or a knock-off at a discounted rate, bargain markets or invest in fashion hauls. As a consumer, we probably thought we were doing our part in the fashion cycle, by not letting those produced goods go to waste. Unfortunately, that couldn't be further than the truth.

 It all starts with producing quality, sustainable, organic materials

It all starts with producing quality, sustainable, organic materials

WHY SHOULD WE CARE?

When we purchase fast produced Ready-To-Wear garments, the more we push the fashion industry to stick with its mainstream way of manufacturing clothes or even triple the momentum depending on the market’s demand. This means that suppliers will choose synthetic fibre, that is harmful to the environment, over organic naturally grown materials.

Current trends and styles will then be mass produced at low cost and quality, and hire labourers in a stressful work environment that will beat them around the clock with unrealistic deadlines. This could also rob local seamstress and tailors of job opportunities and may force them work miles away from their hometowns and families, competing for a position in line factories, losing their honed skills and craftsmanship over the process. Thousands of manufactured garments will likely be sent to surplus or bargain shops due to its poor quality and will eventually be out-of-fashion even before half of the stock goods is purchased.

Eventually most of these items will be thrown out in massive landfill of non-biodegradable waste harming our very reason of sustainable life, our ecosystem. Yet this sad reality continues for a never ending cycle we call Fashion. Unless we all take part of an important movement.

 Mass produced clothing eventually ends up in pile such as these.

Mass produced clothing eventually ends up in pile such as these.

Just like how hand-made gourmet food tastes amazing, SLOW FASHION will not just look amazing but will feel amazing knowing we are eco-conscious consumers doing our part to leave less carbon footprint and stylishly care for mother-nature.

So here’s our three tips to jumpstart your support in the slow fashion movement.

1. Refuse Fast Fashion

The hardest may be the most simplest way to show your support. Boycotting the fast fashion industry will paved the way for global fashion companies to rethink how they handle their production process, opt to be more transparent in their trade, and allow consumers to shape their current trade values and not the other way around. If you really wish to buy something, choose well-made high-quality items from fair-trade companies and ask yourself questions such as: How long will this item last? How many times will I wear or use this item? Along this line, remember our favourite Fashion Rule: Stay Timeless and Classic.

 Still image from Fashion Revolution's  loved clothes last  video

Still image from Fashion Revolution's loved clothes last video

2. Recycle and Reuse

Check out pre-loved and vintage clothing shops. Be creative and crafty through DIY upcycling of clothes and accessories. Caring for your garment is essential to its longevity hence the saying “loved clothes last”. So when somethings broken, don’t throw, fix it. Knowing how to sew and mend is essential to the slow fashion movement. There’s also more happiness in giving than in receiving, so choose to donate your unwanted clothes or organize swap clothing drive. Fashion non-zero-sum game situation right there.

 One of our lovely client upcycling her bespoke Lucia Josephine Ball Skirt

One of our lovely client upcycling her bespoke Lucia Josephine Ball Skirt

3. Go Bespoke!

Through bespoke, you will be able to support local artisans, designers, creators, seamstress and tailors with the perks of having unique and one of a kind wardrobe. You will also enjoy a certain peace of mind by visiting their studios to see the stress-free environment where your bespoke pieces are being made. To take it to the next level, look for design studios that provides customized services, from fabric manufacturing,fabric prints, and handmade sewing and detailing. By choosing to go bespoke and reverting to the ways of traditional fashion, couture skills will be passed from generations to generations. Thus perfecting the craftsmanship and sustainability.

gobespoke.png

So what the fashion world needs now, is for consumers to cultivate ethical purchasing habits and live a more meaningful fashionable life through slow fashion movement.

For further reading, visit fashionrevolution.org, katefletcher.com

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