The Making of Chapter I - Renascence (Part II)

After almost 3 months of production, we were finally able to get things underway with our look book shoot!

We wanted to start our first fashion show off with a bang. We’re pretty OCD when it comes to details, so it’s no surprises that we planned the look book photoshoot to a tee - from the hair and make-up pegs, set design, and selection of models.

The entire shoot was smooth sailing, our stunning model Graciela knew exactly how to work each look. She gave demure poses for The Esther, chic touches to The Margarete, and edgy yet regal for The Zelda; it was so exciting for the LJ Team to see the designs come to life!

Each design had a certain woman in mind, they are named after women in history, specifically those who were not credited for their works solely because they were discriminated by their gender (you can read more into each woman in our shop page here). Our vision was to rebirth them into these carefully thought out designs – hence why the collection is aptly named The Renascence.

After our successful photoshoot, the countdown to D-day began! We only had one week for model fittings, alterations and finishings + printing out the look book. Getting the right fit has always been one of our specialties, so the looks were tailor-fitted to our respective models.

Then came the day of the show, on October 16th 2018 was the day Lucia Josephine was going to hold it’s first show on the 9th Season of Panasonic Manila Fashion Festival. The day was spent watching dress rehearsals and adding some final touches to our finale dress, The Jocelyn Bell. The LJ team made sure to dress to nines (while staying comfortable of course) for the show.

The backstage experience was exhilarating to say the least, with models going left and right. We only had approximately 8 minutes for changing! With our collection being so extremely detailed, that was a very short amount of time, but we got through it and our show was a success in our eyes.

The day after the show still left us at a dream-like state, with us getting immediate press from Preview.ph, Preen.ph, BusinessWorld, and more. We even had a Filipina starlet Loisa Andalio wear The Zelda for a local movie awards show days after.

The ultimate culmination of the show was the launch of our new website and online store. Our CEO and Creative Director, Lucia Hatten, worked day and night to rebuild our site. Each section of the website and shop was made with such thought and care, having our busy & creative clients in mind. There is also an Afterpay option as a payment plan, and each design can be customized to add to our bespoke experience!

We hope you loved our first fashion show! And definitely stay tuned for our next Capsule Collection set to launch mid-2019!

Words: Migee R.
Backstage photographer: Joseph Bruce Tito

Lucia HattenComment